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Multi-category · Recurring client

Abacus — Sant Jordi

A recurring seasonal campaign for Abacus's Sant Jordi celebration, spanning plush, furniture, bookmarks and keychains.

Product Development

The task

A trusted, repeat client needing a different product mix each year across multiple categories for the same seasonal campaign.

The outcome

A multi-year client relationship built on delivering across categories, not just one product type.

What I did

  • Developed multi-category collections for Sant Jordi across several campaign cycles: plush, small furniture pieces, bookmarks and keychains.
  • Managed the full development process across very different product types for the same client relationship.

Gallery

Click any image to expand it.

01
The full Sant Jordi plush family: rose, legend book, heart and dragon — one story told across four characters.
02
The Sant Jordi rose plush, with the senyera ribbon detail wrapped into the bouquet.
03
Dragon plush: the hero character of the legend, built soft and huggable for kids.
04
"La llegenda de Sant Jordi" book plush — the campaign’s nod to the book-giving tradition.
05
Heart plush, the giftable entry piece of the collection.
06
Heart keychain: the same character scaled down into a low-price backpack charm.
07
Dragon keychain, completing the collectible tier of the campaign.
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