Product design · Freelancer platform
Phyra
A pricing platform that helps creative freelancers price their work fairly using community-sourced data, instead of guessing or asking a friend.
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I'm Valentina
Product Developer & Designer
From concept to shelf — I take physical products from idea to factory to store, negotiating every step of the way.
I work at the intersection of design and the people who make it real — factories, clients, teams. I've never stayed inside one job description: wherever I've worked, I've ended up taking on whatever the project actually needed — negotiation, production, sometimes marketing. That range is the work.
More about me
Good design isn't just about how something looks. It's about understanding people and turning ideas into products, experiences, and moments that make a real impact. That's the kind of work I love.
Projects
Selected work across product, brand and retail experiences.
Product development · New baby category
La Granja de Zenón × Bandai
A brand-new baby & infant line built for Bandai's bestselling licence, La Granja de Zenón — from concept and sensory design to factory-ready product and retail packs.
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Trend-to-shelf · Park Rose Group
Capibaras by Plushmania
Spotted the capybara trend early — from a viral song and signals seen in China — and turned it into a plush collection before the trend peaked.
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Multi-category · Recurring client
Abacus — Sant Jordi
A recurring seasonal campaign for Abacus's Sant Jordi celebration, spanning plush, furniture, bookmarks and keychains.
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Data-driven rebrand
Safety Store
Data-driven rebrand and landing page redesign based on heatmap and click-map analysis, delivering a +30% conversion increase.
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Interior & Business Design
The Home
Online consulting experience, commission-based marketplace and partnership-driven brand system.
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Brand identity & 3D
Independent clients
Branding, graphic design and 3D modeling projects for independent clients in Chile.
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