
Cultural collection · Concept to shelf
El Mejor País de Chile
A Chilean-themed plush collection built from local humour and memes, sold out in one week across 128+ retail stores.
View case studyProduct & Interior Designer
From concept to shelf — designing products, spaces and experiences that people genuinely connect with.
I work at the intersection of design and the people who make it real — factories, clients, teams. I've never stayed inside one job description: wherever I've worked, I've ended up taking on whatever the project actually needed — negotiation, production, sometimes marketing. That range is the work.


Cultural collection · Concept to shelf
A Chilean-themed plush collection built from local humour and memes, sold out in one week across 128+ retail stores.
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Multi-category · Recurring client
A recurring seasonal campaign for Abacus's Sant Jordi celebration, spanning plush, furniture, bookmarks and keychains.
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Interior & Business Design
Online consulting experience, commission-based marketplace and partnership-driven brand system.
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Residential interiors · Supporting the lead architect
Residential interior projects developed at The Home alongside an architect: living and dining spaces, a home music studio, a terrace and a full-house project.
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Hospitality interiors · Internship at Arquitectonica
A landmark luxury hotel in Santiago, Chile, a project I contributed to during my internship at the international architecture and interior design firm Arquitectonica.
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Product design · Freelancer platform
A pricing platform that helps creative freelancers price their work fairly using community-sourced data, instead of guessing or asking a friend.
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Product development · New baby category
A brand-new baby & infant line built for Bandai's bestselling licence, La Granja de Zenón — from concept and sensory design to factory-ready product and retail packs.
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Trend-to-shelf · Park Rose Group
Spotted the capybara trend early — from a viral song and signals seen in China — and turned it into a plush collection before the trend peaked.
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Character design · High-visibility retail campaign
Designed AL and DI, the two characters at the centre of an important, wide-reach campaign for ALDI, and extended them into plush and everyday products.
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Beauty line · Product, packaging and display
A makeup and beauty collection for the CLO brand: products, individual packaging, gift sets with belly-carton boxes and a display unit.
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Baby collection · Walmart and Acuenta
A baby-sensory collection for Walmart and Acuenta, developed end to end: product, packaging, hangtags and care labels.
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Data-driven rebrand
Data-driven rebrand and landing page redesign based on heatmap and click-map analysis, delivering a +30% conversion increase.
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Brand identity & 3D
Branding, graphic design and 3D modeling projects for independent clients in Chile.
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