Licensed pet products · Park Rose Group
Snoopy Pet Line
A licensed Snoopy pet line developed end to end: collars, harnesses, toys, bag dispensers and bowls, with their own packaging, care labels and in-store display furniture. It reached stores.
Product DevelopmentThe task
Turn a licensed character into a coherent pet range that works on a shelf: products customers can use every day, packaging that sells them, and a display that holds the whole line.
The outcome
A complete licensed pet range, from product to packaging to display, that reached stores.
What I did
- Designed the products in the line: collars, harnesses, chew and rope toys, bag dispensers and bowls, applying the licensed artwork to each product.
- Designed the packaging for each product (hang cards and packs), care labels and hangtags.
- Designed the in-store display furniture that merchandises the full range on one unit.
- Prepared the technical information for the factories and followed the development through.
Peanuts and Snoopy are trademarks of Peanuts Worldwide LLC. Shown as part of work developed under licence.
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