Character design · High-visibility retail campaign

AL & DI — ALDI

Designed AL and DI, the two characters at the centre of an important, wide-reach campaign for ALDI, and extended them into plush and everyday products.

Product Development

The task

Create two characters that could carry a major retail campaign and live as products customers want to take home.

The outcome

A campaign that generated visible customer demand for the plush, with fans asking publicly when they would go on sale.

What I did

Designed the characters AL and DI and developed them as plush, packed as a pair.
Extended the characters into other products: mugs and food containers.
Took the products through development with the factory.

Gallery

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AL & DI — ALDI — AL and DI packed together as a pair. — AL and DI packed together as a pair.

AL & DI — ALDI — The AL & DI plush box. — The AL & DI plush box.

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