Pet products · Collection programme
Park Rose Pet — Themed collections
A programme of themed pet collections, each with its own name, graphic universe, product assortment and shelf display. Two of them, Halloween and Snoopy, reached stores; the rest were developed as proposals.
Product DevelopmentThe task
Build a calendar of themed pet collections that gives the retailer a reason to refresh the pet aisle through the year, with a distinct concept, products and display for each season or need.
The outcome
A full year of themed collections, two of which reached stores.
What I did
- Created ten collection concepts: ChewLab, On the Go Pets, Accesorios para Perros, Cozy Pets, Doggy Splash, Chew & Chill, Halloween con Patas Peludas, Snoopy Mascotas, Kittymania and Carnaval Pets.
- Defined the product assortment of each collection: chew and squeaky toys, walking and travel accessories, beds and comfort, summer water play, cat toys and costumes.
- Designed the key visuals and the shelf and display layout for each collection.
- Took Halloween con Patas Peludas and the Snoopy line through development to stores.
Concept boards. Only Halloween and Snoopy reached stores; the other collections were presented as proposals.
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