Valentina.
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Interior & Business Design

The Home

Online consulting experience, commission-based marketplace and partnership-driven brand system.

Branding

The task

The Home wanted to take interior design consulting fully online. The challenge was to design not just a brand, but a business model: an end-to-end digital consulting experience with new revenue streams.

The outcome

The new model opened recurring revenue through the marketplace and partnerships, giving smaller brands a sales channel and clients a seamless online consulting experience.

What I did

  • Led online interior design consulting end-to-end — from client discovery through to purchase-ready design proposals.
  • Negotiated exclusive discounts with recurring brand partners used across client projects.
  • Built and launched a commission-based web marketplace enabling smaller brands to sell through The Home.
  • Created the brand system and communication materials that supported the new model.
  • Took on partnership negotiation and business model design beyond the original brief, because the project needed it.

How we present spaces online

The Home presentation — slide 1 of 29.

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