Product design · Freelancer platform
Phyra
A pricing platform that helps creative freelancers price their work fairly using community-sourced data, instead of guessing or asking a friend.
UX/UIThe task
Freelancers — especially in creative fields — consistently struggle to price their work, with 67.5% reporting doubts and most relying on a friend's guess instead of real data. Phyra needed to turn that uncertainty into a trustworthy, community-driven answer.
What I did
- Led UX research: user interviews, a persona (Alejandro Fresco) and a customer journey mapping the anxiety freelancers feel from proposal to payment.
- Ran a competitive benchmark against Glassdoor, Upwork, Fiverr and freelancer Facebook groups, identifying a gap: no tool combined trustworthy pricing data with community instead of competition.
- Defined the MVP scope — pricing search, project uploads, professional profiles and community averages — from research insight to prioritized feature list.
- Designed the brand identity (name, meaning, color palette, typography) and the full UI, then built an interactive prototype.
Home: pricing search as the first thing you see, with community-sourced averages surfaced below.
The full presentation
Phyra presentation — slide 1 of 19.
Gallery
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